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Improving Internal Marketing and Branding

Companies intuitively feel that external marketing campaigns, without informing employees on what is expected from them, is a waste of money. Still, many marketing campaigns do not include structural efforts to inform those employees in their marketing plans. The following figures prove that that's a big mistake:

- 64% of staff often don't believe their senior managers (source: council of communication management, US).
- 55% of staff say the relevance of information they receive has worsened (source: institute of management, UK).
- Less than 50% of employees know their company's objectives (source: marketing and opinion research, UK).

Internal marketing need to be addressed with the same professionalism as external marketing. Netpresenter provided many companies with the software that improved internal marketing and branding. Contact us if you would like to come in contact with Netpresenter customers.


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